Nick Serjeant – Digital Media & eComm Professional

I worked with Sindy while Facebook was establishing an initial partnership with the Government of Canada. Sindy played a pivotal role in helping to facilitate the initial partnership and ensuring it’s an ongoing success. Specifically, Sindy was instrumental in establishing an annual conference that would allow digital leaders from across government departments to take part in a full day digital conference. These conferences were an important part of establishing relationships between digital publishers and government departments and also help to demystify how governments globally utilize digital tools to engage with constituents. The result of this initiative and others like it was a massive increase in adoption of social media channels by all Government of Canada departments thus ensuring a real-time feedback loop between Canadian citizens and the government responsible for serving them.

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